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Article: Sky's Xbox Live deal will drive VOD on games consoles.(Video-on-demand)
- Article from:
- New Media Age
- Article date:
- June 4, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Industry recognises that games consoles are the next platform to for on- demand content as more get connected to the web
Sky's move to launch its TV-on-demand service Sky Player on Microsoft's Xbox Live platform will help kick-start a rush of content owners keen to get on board the growing games console market.
From autumn, Xbox Live will offer the Sky Player, including live pay-TV channels such as Sky Sports and an on-demand library of programmes, movies, news and sport.
The deal will allow Xbox Live users to sign up to a number of subscription packages, to be revealed closer to launch, as well as watch programming on a pay-per-view basis.