Article: Where orange is green; Yokohama tire technology blends eco-friendliness, grip, durability.(News)

Byline: Brad Dawson

Yokohama Tire Corp. is using environmentally conscious tire technology both to make points on the race track and the world's highways.

The company's orange oil-based Advan ENV-R1, which debuted earlier this year, is the spec tire for the Patron GT3 Challenge by Yokohama series and the American Le Mans Series' Challenge Class. Its new dB Super E-spec tire, also made from a combination of orange oil and natural rubber, will be available as a consumer tire at local and online tire retail shops.

The technology has been in existence for about 20 years, according to Mark Chung, Yokohama director of corporate strategy and planning. ...

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