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Article: Cash squeeze ahead: AMA needs to go the way of 'Good Housekeeping' or lose its relevance.(American Medical Association)(Column)
- Article from:
- Modern Healthcare
- Article date:
- December 22, 1997
- Author:
CopyrightCOPYRIGHT 1997 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AMA needs to go the way of 'Good Housekeeping' or lose its relevance
After a public outcry, the American Medical Association recently canceled its contract to endorse Sunbeam Corp. medical devices, and it banned all future consumer product endorsements. But the group's backpedaling does not change fiscal reality: The AMA needs money.
There is a way for the organization to obtain the funds it needs without alienating the public or its members. The AMA should offer its services, for a fee, to analyze medical devices and products and provide a Good Housekeeping-like seal of AMA approval to those that are worthy.
The recent public spectacle ...