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Article: Software AG Americas Names Mullen Advertising, Inc. as Ad Agency
- Article from:
- PR Newswire
- Article date:
- January 5, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RESTON, Va., Jan. 5 /PRNewswire/ -- Software AG Americas today named Mullen Advertising, Inc., of Wenham, Mass., to handle the company's $5 million annual advertising program. This marks the first major advertising initiative launched by the company and it is part of Software AG Americas' aggressive image and branding initiative.
"Deciding to partner with Mullen is an important step in positioning Software AG Americas as a leader in the business-to-business software industry," said Tim Hill, vice president of marketing and international operations for Software AG Americas. "After years of maintaining a low profile, we were looking for an advertising agency ...