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Article: Affordable and Flexible CRM Solutions - Key to Drive Investments from Pharmaceutical Companies, Notes Frost & Sullivan.
- Article from:
- Biotech Week
- Article date:
- May 27, 2009
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The turbulent pharmaceutical industry is demanding cheaper and innovative customer relationship management (CRM) solutions that will enable greater flexibility. CRM segments such as marketing automation, customer analytics and closed loop marketing will attract higher investments from pharmaceutical companies in the future. Management of key opinion leaders is another investment priority for pharmaceutical companies (see also Pharmaceuticals).
New analysis from Frost & Sullivan (http://www.healthcareit.frost.com/), Global Pharmaceutical CRM Markets, finds that only a flexible and cost-effective CRM can achieve strong penetration. The markets were estimated to ...