Article: Linked by Common Technology, Consumer Package Goods Manufacturers Collaborate to Bring Products to Market More Efficiently.

In an effort to to improve trade spending, integrate forecasting and promotion plans, and create a more effective reconciliation of deductions and payments, MEI Computer Technology Group, Inc. -- a leading developer of trade promotion management and retail execution solutions for the Consumer Packaged Goods industry -- announced that its customers have created a regional best practices consortium. A group of MEI clients that include Kettle Foods, Pacific Natural Foods, American Licorice and Annie's Home Grown, decided to truly "reach across the aisle" and meet not only to share ideas on how to extend the use of the MEI Trade Promotion Management (TPM) platform, but to ...

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