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Article: Dos Equis' the Most Interesting Academy Encourages Consumers to Live a More Interesting Life.
- Article from:
- Marketing Weekly News
- Article date:
- May 30, 2009
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Because life is too short to live an existence mundane, Dos Equis announced that for the first time ever, it is granting consumers access to "The Most Interesting Academy," the world's premier institution for the education and dissemination on the study of being interesting. Boasting "The Most Interesting Man in the World" as its most famous alumnus, The Academy delivers sage advice on how to live a more interesting life through its online coursework, which features a series of fun and dynamic online challenges, and live satellite events.
The Academy, which features distinguished instructors such as world-renowned adventurer and British survival expert Bear ...