|
|
Article: Arlington Convention & Visitors Bureau Unveils New Brand.
- Article from:
- Leisure & Travel Week
- Article date:
- June 6, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Move over Fun Central, the Arlington Convention & Visitors Bureau unveils a new brand on May 21st at the newly-renovated Arlington Visitor Information Center. Designed by Arlington-based advertising agency Blanchard Schaefer, the new logo was created to capitalize on the dramatic changes to the city's landscape.
The new brand, "and the crowd goes wild" is reminiscent of the golden days of baseball broadcasts, appropriate for the traditionally-flavored Rangers Ballpark in Arlington. Yet crowds are guaranteed to "go wild" at Cowboys football games, on Six Flags Over Texas roller coasters and even at successful meetings held at the Arlington Convention Center.
...