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Article: BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra[TM] Interior.
- Article from:
- Marketing Weekly News
- Article date:
- June 6, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A paint and primer in one, BEHR Premium Plus UltraTM Interior is the latest innovation from BEHR Paints, the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market. With a paint that covers existing or uncoated surfaces without a separate primer, even for drastic color changes, BEHR has reduced the need for multiple products, saving homeowners time and money.
"BEHR Premium Plus Ultra Interior is the highest quality interior paint product that BEHR has ever made," said Scott Richards, Senior Vice President of Marketing, BEHR Process Corporation. "And since you don't need a primer and it covers in fewer ...