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Article: A doll's house. (interview with Mattel CEO Jill Barad)(Interview)(Cover Story)
- Article from:
- Chief Executive (U.S.)
- Article date:
- September 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Chief Executive Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jill Barad wants you to think of Mattel not as a toy manufacturer, but as a consumer brand company whose brands happen to be toys. She's credited with the makeover of 38-year-old Barbie; can she now pull off a similar play for the world's largest toy company?
Is Mattel ready for a makeover? When Jill Elikann Barad, 46, was appointed to succeed John Amerman, who had run the El Segundo, CA, toymaker for 10 years, she initiated moves to unload non-core businesses and abandoned a long-standing emphasis on double-digit quarterly earnings growth - a hallmark of her predecessor, who continues as chairman. Described by colleagues as a hard-driving manager with an instinct ...
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Article: Mattel promotes Jill Barad to newly created ...
PR Newswire;
November 14, 1988 ;
631 words
...MATTEL PROMOTES JILL BARAD TO NEWLY CREATED EXECUTIVE POSITION HAWTHORNE, Calif ... development, reporting to Robert Sansone, president of Mattel USA. Barad, 37, was formerly Mattel's executive vice president of worldwide product development ...
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