Article: Fitness Goes Virtual: EA SPORTS Active Arrives in Stores Offering Benefit of Personal Trainer in a Box.

EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ:ERTS), announced that EA SPORTS Active™ is now available in North American retail stores and will be available worldwide by May 22, 2009*. Developed exclusively for the Wii™ by EA Canada, EA SPORTS Active is an innovative, virtual fitness product that offers personalized, customizable workouts that can be done from the comfort of home. Developed in collaboration with fitness experts, including Bob Greene - renowned exercise physiologist, author and Oprah's personal trainer - EA SPORTS Active is a fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA ...

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