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Article: Campaign to Increase the Awareness and Understanding of Lou Gehrig's Disease Reaches 22 U.S. States.
- Article from:
- Biotech Week
- Article date:
- June 3, 2009
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The ALS Therapy Development Institute (ALS TDI) announced its BBQ For ALS Awareness, is a national initiative designed to increase the awareness and understanding of ALS (amyotrophic lateral sclerosis), otherwise known as Lou Gehrig's disease. To accomplish its goal, the campaign brings together three undoubtedly American activities on July 4th, 2009 -- an Independence Day celebration, the traditional summer barbecue (BBQ), and America's pastime -- baseball (see also Lou Gehrig Disease).
"The only weapon we currently have against this disease is raising awareness and funds for research. The BBQ For ALS Awareness program is a simple and fun way to accomplish both, ...