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Article: Taffy: a flavorful array of fun: in today's uncertain economy, taffy remains a vibrant staple in the candy aisle, with low-fat offerings, reasonable price points, curious forms and flavor profiles for taste adventurers.(SECTOR UPDATE)
- Article from:
- Professional Candy Buyer
- Article date:
- May 1, 2009
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WHETHER HARD, CHEWY, SOFT OR CREAMY on the inside, taffy draws consumers across generations, seasons, trade distribution channels and regions. Sources say the sector's success can be credited to the nostalgic pull, flavors that stretch the imagination, and price points retailers and consumers can afford.
"Taffy is a classic type of confection with a long history," explains Andy Telatnik, marketing director for Impact Confections, Inc., who estimates the total value of the U.S. taffy market to be about $250 million.
"The texture, flavor and color combinations are unique and have a wide appeal to young and old," Telatnik ...