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Article: Sugarfree: innovating through flavor and added-benefit ingredients, sugarfree candy suppliers keep the segment interesting and profitable.(SECTOR INSIGHTS)
- Article from:
- Professional Candy Buyer
- Article date:
- May 1, 2009
CopyrightCOPYRIGHT 2009 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FOR THE ESTIMATED 23.6 MILLION people in the United States who have diabetes, sugarfree products provide a means to enjoy a more varied palette of foods, including candy, with greater choice and without compromise.
But these same products are also purchased, not as a medical imperative, but for their lower calories, perceived healthfulness, and even for their kosher status by the food-safety minded.
PROFESSIONAL CANDY BUYER sources are quick to point out that while the low-carb craze of several years back gave sugarfree confectionery a welcome boost, in its wake sales have remained stable, and in many instances, grown through innovative brand marketing ...