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Article: Recipes can generate conversation, media coverage.(New Products & Marketing)
- Article from:
- Dairy Foods
- Article date:
- December 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Smith Dairy Products Company, Orrville, Ohio, has produced premium dairy and frozen products for almost 100 years, and along the way, our associates and consumers have developed many delicious recipes using our products as ingredients.
These recipes are not only appetizing, but are also helpful tools for generating a conversation with consumers and for generating media coverage for the company.
We make our recipes available to consumers in a variety of formats, from ads in newspaper inserts to tear-pads at point-of-sale. In addition, our web site has a large selection of recipes in eight categories. Recipe booklets are always a hit with consumers when ...