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Article: Cachet takes the floor: fashion migrates from apparel to area rugs.(rug fashions)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- December 15, 1997
- Author:
CopyrightCOPYRIGHT 1997 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FASHION MIGRATES FROM APPAREL TO AREA RUGS
Ready-to-wear designers understand that people who wear their clothes are not just buying, say, a button-down shirt, but also a lifestyle.
Ralph Lauren, for example, uses antique fishing tackle -- and the rugged yet genteel world it suggests -- in his store on Madison Avenue as a lure to hook people seeking his signature Polo look.
Through licensing, rug manufacturers are increasingly striving to do the same thing; to sell floor coverings that carry designer cachet.
Moreover, suppliers said licensing enhances rug margins, and appeals to the loyalty of collectors, brand-conscious consumers and those ...