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Article: Small winery management is a big job. (includes related article on winery consultant Bill Dyer)(Cover Story)
- Article from:
- Wines & Vines
- Article date:
- October 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The small winery owner is perhaps the nearest thing around to that sacred American icon, the self-sustaining family farmer. Just as the operator of the family farm needed a complete range of skills to keep the family fed and the mortgage paid, today's small winery owner needs to not only keep on top of technical advances in winemaking and vineyard management, he or she must also be a super salesman, ace marketer, grassroots politician and know how to float a stock offering.
You might think that managing a small winery is like running a larger operation, only smaller, but that doesn't include the whole picture. The small winery owner/manager must deal with the ...