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Article: EA Sports: Active Gets Off to a Fast Start.
- Article from:
- Health & Beauty Close-Up
- Article date:
- June 3, 2009
CopyrightCOPYRIGHT 2009 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A Sports, a label of Electronic Arts Inc., announced that EA Sports Active has eclipsed 600,000 units sold worldwide at retail in less than two weeks on the market.
EA Sports said that Active, which hit stores on May 19th in North America and by May 22nd worldwide, is a virtual fitness product developed exclusively for the Wii and offers the benefit of a personal trainer in a box with customizable workouts that can be done from the comfort of home.
"We're delighted by the overwhelming response to EA Sports Active," said Peter Moore, President, EA Sports. "This is, by far, the most successful launch of any Wii title in EA history, and even more ...