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Article: Digital: More b-to-b companies find that social media is an essential business platform.
- Article from:
- PR Week (US)
- Article date:
- June 8, 2009
CopyrightCOPYRIGHT 2009 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Social media has changed the way companies interact with the average consumer. In the b-to-b space, tech companies have been among the first to use social media to communicate with clients, as well as others in their industry. However, as social media's influence becomes greater, a wider variety of b-to-b companies are getting involved in the space.
'With all the attention and everyone really getting all their information from the Web, we wanted to explore social media,' said Alyssa Ilov, VP of marketing for architectural, engineering, and construction firm Astorino. The company recently launched a blog and is ramping up its social media outreach around a new ...