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Article: Making the most of the signs for your shop.
- Article from:
- Specialty Coffee Retailer
- Article date:
- May 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What one thing do all retail companies, regardless of industry, have in common? Signage, of course!
"Signs and graphics have three general purposes: to inform, direct and to sell." says Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc. It's essential for every company to alert potential customers to its existence and offers.
MUST-HAVE SIGNS
Along with offering the best-quality products available, your company's signage can be the most important aspect of your business. If people are unimpressed with your store's signage or it is confusing, they will pass by while looking for a ...