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Article: Crafting a national brewing strategy: Craft Brewers Alliance expands production to meet national sales projections.(Plant Focus)(Craft Brewers Alliance, Inc. )(Widmer Brothers Brewing Co.)
- Article from:
- Beverage Industry
- Article date:
- November 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CRAFT BREWERS ALLIANCE INC.'S INTEGRATION DURING THE PAST YEAR NOT only included the challenges of merging finance, sales and administration businesses, but also brewery operations and supply chain. Redhook Ale Brewery, Woodinville, Wash., brought two breweries to the merger, with facilities in Woodinville and Portsmouth, N.H., and Widmer Brothers Brewing Co. added its facility in Portland, Ore.
"We're an amalgam of three separate physical plants, brewing different combinations of core brands, with business relationships with two other brands and breweries," says Sebastian Pastore, CBA's vice president of brewing operations. ...