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Article: Corona Dials Up The Attitude.
- Article from:
- PR Newswire
- Article date:
- June 10, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brand Set to Air Highly-Rated Iconic Spots Starting June 8
CHICAGO, June 10 /PRNewswire-FirstCall/ -- Corona Extra, the number one imported beer in the U.S., is ramping up its marketing efforts for the peak summer sales period by reprising a few of its most iconic television spots and increasing its media investment.
"The Corona brand remains exceptionally strong and relevant and we'll be leveraging it even more aggressively to help us engage consumers, drive purchase intent and stimulate sales in this challenging economic environment," said Jim Sabia, executive vice president of marketing, Crown Imports. "Corona's unique and independent attitude has ...