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Article: Data collection.
- Article from:
- Agri Marketing
- Article date:
- May 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Henderson Communications, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Market researchers have at their disposal many different methodologies for conducting survey research.
Matching the best method for any particular survey requires an examination of overall objectives as well as integration of other factors into the decision scheme. If you are going to conduct a survey, the more popular types of methods to consider fall into fourcategories: in-person, online, telephone, and mail.
Phone Mail Online In-Person
If your project requires ...
quick turnaround **** ****** **
qualification of respondents **** * *******
probing ...
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... ... time you are planning focus groups, you might want to ... conducting a series of focus groups is to assess reactions ... make frequent use of focus groups, you may want to use this approach to data collection to create your own ...
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