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Article: Wired Digital and Millward Brown Interactive Announce Brand Effectiveness Studies on Wired Digital's Online Properties
- Article from:
- PR Newswire
- Article date:
- January 16, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sharp Electronics First to Measure Impact of Web Ad Campaigns on Brand
Awareness
SAN FRANCISCO, Jan. 16 /PRNewswire/ -- Wired Digital Inc. and Millward Brown Interactive today announced that Wired Digital's leading online properties now offer first-of-its-kind online brand effectiveness research to advertisers for under $5,000 per campaign. Unlike traditional measurement tools that chart effectiveness through pageviews, clickthrough, and click rate, the new Brand Impact Studies represent an entirely new tool for marketers by measuring the impact of Web advertising on brand awareness.
The research ...
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Article: New Millward Brown Brand Investment Unit Is Named; ...
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