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Article: AON sets global goals for soccer sponsorship.
- Article from:
- BtoB
- Article date:
- June 8, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: SEAN CALLAHAN
Aon Corp. is hoping to give its brand a global kick.
The Chicago-based insurance brokerage giant last week unveiled a sponsorship deal with the world's most famous soccer club, Manchester United. The four-year agreement is reportedly valued at about $132 million.
As part of the deal, which will begin with the 2010-11 season, the Aon logo will appear on the Manchester United uniform shirt. It will replace that of another insurance industry giant, financially troubled AIG.
Aon's goal is to align its brand with Manchester United's global reach. "While we are delighted that our brand will be showcased to the over 330 ...