Article: Up for a challenge: IBY has charged into social networking with a site that lets users compete in unusual contests.(This Week: INNOVATION)

EVER wanted to compete for the title of "world's best haircut"? Or see if you can swallow a whole Slurpee faster than anyone else?

In the old days, those kinds of challenges only happened among friends at a party, club or bar. But Abdul Khan has started a company that takes the fun online so he can offer it to thousands of people at a time.

IBY Inc., which stands for IBeatYou, is a social networking site with a twist: It allows its users to challenge other users to online competitions. Participants create contests on the company's Web site, IBeatYou.com, then enter them by posting videos, photos or text. Other users then log in to view the competitions ...

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