Article: Sweet success: healthy growth seen for indulgent segment by leveraging key trends.(State of the Industry: ICE CREAM & FROZEN DESSERTS)

On a cone, in a dish or sitting on top a slice of birthday cake, ice cream is a staple treat in many Americans' diets. Providing cool refreshment and an excuse to indulge on hot summer days, ice cream offers people both familiarity and excitement.

Recent health and wellness trends have impacted--but not hurt--the ice cream and frozen novelties market. U.S. manufacturers are wisely staying abreast of the latest health trends, new products and innovative ingredients to keep their products relevant, yet still enticing.

Despite the ice cream and frozen novelties market's maturity, Mintel reports that it gained roughly 4% per annum from 2002 to 2007. Mintel ...

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