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Article: COMMENTARY: Keep it real.(Column)
- Article from:
- Money Marketing
- Article date:
- June 11, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While in Washington, I met up with Money Marketing's former news editor Corey Boles. Corey is now with Dow Jones and is their man at the Congress.
As we discussed MP expenses, it reminded us both of how nothing much changes here or in the UK as to the public perception of those in political office.
The news that Aifa is complaining that IFAP are ineffective in promoting the value of independent advice fails to recognise that the key individuals who should be promoting the IFA brand are IFAs themselves.
In reality, we are all guilty of failing to promote the "brand" but then is there any significant value left? I suspect that in a post-RDR ...