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Article: Bulgari's youth bid: a unisex fragrance.(Bulgari Parfums)
- Article from:
- WWD
- Article date:
- January 16, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Having landed in the U.S. less than four years ago, Bulgari Parfums has managed to establish three fragrance brands. The company is about to introduce a fourth as part of an effort to widen its foothold.
As noted, Bulgari is preparing to launch Bulgari Black, a unisex fragrance aimed at a younger customer.
It will be introduced in the U.S. in March. At the same time Bulgari is attempting to diversify its user base with younger customers, the company also will be building distribution.
The demographics will be stretched further in April with the introduction of a line of fragrance and bath products for mothers and children, called Petits et ...