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Article: Cargo goes in Boots.(INTERNATIONAL NEWS)(Cargo Cosmetics)(Boots Company PLC)(Brief article)
- Article from:
- Cosmetics International
- Article date:
- May 22, 2009
CopyrightCOPYRIGHT 2009 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Having launched successfully into the UK supermarket chain Sainsburys, Canadian colour brand Cargo is taking baby steps into an even bigger UK retailer, Boots.
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The company is paving the way with LashActivator, its treatment mascara that promises to increase lash length by up to 169% in just 30 days.
LashActivator will go into 320 Boots stores on 3 July and Cargo is investing in end-of-gondola positions plus four supporting full-page ads in Grazia magazine. If the mascara's 13-week test drive goes well, the company will look at extending its relationship.
"We could maybe go into Boots with a full range, a second ...