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Article: Assembly overhaul helps binder compete. (General Binding Corp)
- Article from:
- Assembly
- Article date:
- November 1, 1997
CopyrightCOPYRIGHT 1997 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Building products that are consumed by the mass public can be a nerve-wracking endeavor. Tastes can change. New models are constantly needed to keep consumer interest. To top it off, the distribution channels may change and that can affect the cost of assembling a product. Such is the case for General Binding Corp. (GBC, Northbrook, IL), an office supplies manufacturer that makes binding equipment and supplies.
In the office supplies business, small privately owned stores are on the way out. The chain stores have taken over. At one time, there were 23 top chains. However, three superstores now dominate the market - Office Depot, Office Max and Staples. What this ...
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