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Article: Paying online becoming basic e-communication.
- Article from:
- The NonProfit Times
- Article date:
- June 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 NPT Publishing Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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International Rescue Committee (IRC) in New York City launched an online pilot program this past October that connected donation dollar amounts to specific actions the organization takes to help refugees. The "gift basket" program, launched in time for the holiday season, took visitors to the micro-site FromHarmToHome.org, where potential donors could click through donation amounts in categories such as health, education and safety. For example, donors clicking on the $100 donation in the education basket would see that amount could enable two Afghan girls to attend school for one year.
"With this new initiative, we wanted to offer ...