Article: NAMSB reaps benefits of running alongside NRF, NYMS. (National Association of Men's Sportswear Buyers; National Retail Federation; New York Menswear Show at Jacob K. Javits Conference Center, New York, NY, January 1998)

ATTENDANCE JUMP OF 25%, SLIGHT INCREASE OF EXHIBITORS MARK THREE-DAY SHOW

NEW YORK -- The NAMSB Show reaped the benefits of running concurrently at the Jacob Javits Convention Center with the New York Menswear Show (NYMS) and National Retail Federation (NRF) convention.

Harvey Owen, president and chief operating officer at NAMSB Show Inc., estimated buyer attendance at the market, which closed Monday, was up between 25 to 30 percent.

"The whole level of buyers went up clearly from being in the same building with NRF and NYMS," Owen said. Despite snow flurries on Sunday and the Martin Luther King holiday on Monday, NAMSB seemed to draw in retailers in ...

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