Article: Williamsburg keeps it fresh -- even 200 years later.(Organization overview)

By Jenny Heinzen York

Things are constantly changing for the Colonial Williamsburg Foundation and its extensive stable of licensees -- no small feat given that the town itself is more than 200 years old and has been in the licensing game for 70 years.

"We're the oldest licensing organization in America," said Jim Easton, vice president, products division, noting the history back to 1937, when Wedgwood was commissioned to produce a line of china based on shards of dinnerware recovered from the Williamsburg property. "We still have licensees dating back from the '40s, '50s and '60s. It was all about, and is still about, visitors being able to bring a ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!