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Article: Strategic survival; Money talks, but smaller firms say there are other ways to gain loyal customers.(Company overview)
- Article from:
- Rubber & Plastics News
- Article date:
- June 16, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Brad Dawson
They specialize in quick turnarounds, they play in niche markets and they add secondary operations to bolster their capabilities.
Small, privately owned rubber companies find ways to survive and succeed in a global and increasingly tougher industry, where most of their competitors are larger with more people and resources.
They also believe they have to simply keep using common-and good business-sense by listening to customers, keeping promises, communicating rapidly and effectively, and investing in the best people.
"The simple fact is that as a smaller organization, in order to compete, you can't always do it on ...