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Article: Lifetime goes to movies in spinoff. (Lifetime Television; Lifetime Movie Network)
- Article from:
- Multichannel News
- Article date:
- December 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Finally creating its first spinoff channel, Lifetime Television will venture forward next year with an ad-supported movie network that will feature contemporary made-for-television films and miniseries from the network's library.
Lifetime, owned by The Wait Disney Co. and Hearst Corp., plans to launch Lifetime Movie Network in September as an analog and digital channel. Lifetime's movie channel is one of four digital networks that Disney/ABC Cable Networks has in the works.
"It's [Lifetime Movie Network] a slam-dunk for cable operators," Lifetime president and CEO Douglas McCormick said last week, citing the popularity of the network's telefilms ...