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Article: Strategy Analytics: Virtual Worlds Forecast to Grow at 23% Through 2015.
- Article from:
- Business Wire
- Article date:
- June 15, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Microtransactions Expected to Grow to $17.3 billion by 2015
BOSTON -- Strategy Analytics today released its forecast for worldwide social virtual worlds, noting a 23% compounded annual growth rate (CAGR) from 2009-2015. The fastest growing demographic, represented by kids between the ages of 5 and 9, shows a 27% CAGR; however, the largest segment is for tweens and teens, which is experiencing a 21% growth. The Strategy Analytics Virtual Worlds Strategies service report, "Virtual Worlds Market Forecast 2009-2015," predicts that virtual worlds will continue to improve the user experience and will convert registrations to active users at a 38% CAGR through 2015.
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