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Article: Even as the economy slows, 'green' still grows and grows.
- Article from:
- National Floor Trends
- Article date:
- January 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Manufacturers of hard surface flooring and installation products seem to agree: the number of products marketed as environmentally friendly is skyrocketing. And, the increasing demand for "green" products is presenting unique challenges. Additionally, many manufacturers note creating green products is not inexpensive, yet consumers often expect to see little or no price difference.
Jeremy Whipple, Roppe Holding marketing manager, says green has without question taken on a life of its own. "We see environmental issues being at the forefront of product development and one of the key reasons why a product is purchased," he says. ...