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Article: PM survey: the yellow pages--25 years ago and today.

Article from:
Plumbing & Mechanical
Article date:
March 1, 2009
Author:
Copyright

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In only our fourth issue, Plumbing & Mechanical's cover story was on "The Yellow Pages Racket," the first of a two-part series on the Yellow Pages and one that editorial director Jim Olsztynski believes put PM on the map.

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The legwork had been done months before the magazine even existed when we surveyed about 4,000 PHC contractors pinpointing as best we could the residential service/repair contractor--the prime prospect to advertise in the Yellow Pages.

" ... we were astonished by the scope and depth of the responses," we wrote in our special report June 1984. "Many returned not only our ...

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