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Article: Cosmetics Company Using Email, Social Media to Boost Awareness, Revenue.
- Article from:
- Business Wire
- Article date:
- June 17, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Astral Brands Builds on Email Success with Integrated Facebook, Email Strategies
INDIANAPOLIS -- Astral Brands, the parent company of cosmetics giants Pur Minerals and Aloette Cosmetics, is pairing the power of email and social media to raise awareness and boost sales of its expanding cosmetics lines.
With an email marketing effort that typically returns a 30 percent lift in same day sales, the company's new social strategy uses its ExactTarget-powered email marketing messages to recruit new Facebook fans, providing the company a loyal group of brand advocates.
"Our expanded marketing effort provides both our customers and our independent ...