Article: While HDTV Resides in More Households, Interest in Blu-ray Remains Lukewarm.

Few Likely to Purchase a Blu-ray Player within the Next Year

ROCHESTER, N.Y. -- While Blu-ray was declared the big "winner" in the high definition format war last year, consumers may be slow to be part of the winning team. In fact, Americans are not jumping on board with any of the high definition DVD players. Just one in ten Americans (11%) own a HD DVD player while 7% own a Blu-ray player. Looking at the other devices for playing HD DVDs, 9% own a Sony PLAYSTATION([R])3 (which plays Blu-ray ) and 3% have the external HD DVD drive for the Xbox([R]) 360 (which plays HD DVDs).

These are some of the results of The Harris Poll([R]) of 2,401 U.S. adults ...

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