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Article: Look, ma--no 'brands!' Private label has a prime opportunity to realize growth in the flat diapers and training pants category by stealing market share from the national brands during difficult economic times.(Category Review: BABY DIAPERS AND TRAINING PANTS)
- Article from:
- Private Label Buyer
- Article date:
- January 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The baby business just ain't what it used to be, at least when it comes to disposable diapers and training pants. According to an October 2008 report published by Global Industry Analysts Inc., San Jose, Calif., the market for disposable baby diapers is saturated and mature in developed regions such as North America. The publication, "Disposable Baby Diapers: A Global Strategic Business Report," notes that high penetration, along with lower birth rates in developed nations, has led to marginal growth in the western world.
Data from Chicago-based Information Resources Inc. (IRI) mesh with the report's findings, showing only a 1.2 ...