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Article: Asian foods roll on: there's explosive growth in some segments of this robust category. Cost-conscious shoppers are drawn to memories of their restaurant meals.(FOCUS REPORT: ASIAN)
- Article from:
- Refrigerated & Frozen Foods Retailer
- Article date:
- March 1, 2009
- Author:
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With dollar and unit sales both posting healthy gains over the past year, frozen Asian foods appear poised for further growth.
According to the Nielsen Company, dollar sales of frozen Asian entrees rose 8.4% to $545.4 million in supermarkets, drug stores and mass merchandisers (except Wal-Mart) for the 52 weeks ended Jan. 24. Units gained 6.4% to reach 196.1 million.
Asian one-food entrees rose 9.8% to $446.9 million, with units ahead 9.3% to 151.9 million, Nielsen said. Two-food entrees gained 2.2% in dollars to $44.2 million, but dipped 2.5% in units to 44.2 million.
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There are niches where sales have been ...