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Article: PROFILE TARA MOSS: Premier player.(adidas-Salomon AG)
- Article from:
- New Media Age
- Article date:
- June 18, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How do you follow one of the coolest campaigns of the year? Tara Moss, head of digital marketing at Adidas, simply made an even cooler one
Adidas kicked off 2009 with its uber-cool House Party campaign for Adidas Originals, which was dripping with celebrities. Last month it launched its Every Team Needs The Spark campaign, starring Barcelona midfielder Lionel Messi and football legend Zinedine Zidane. The campaign, inspired by gritty graphic novel films like Sin City, 300 and Watchmen, uses the comic-book style to reveal the secret behind what made Messi one of the greatest football players in the world.
Both campaigns have been huge hits online, ...