Article: CLOUD COMPUTING: Heads in the cloud.

Within the IT industry there has been much buzz about the impact of cloud computing. But what does it mean for digital media business and their consumers?

Bob Harris Chief technology officer, Future Media & Technology, Channel 4

Within the IT industry there has been much buzz about the impact of cloud computing. But what does it mean for digital media businesses and their consumers?

For me, cloud computing is the provision of on-demand, virtualised infrastructure procured in a highly flexible, pay-as-you-go manner.

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