Article: DATA MANAGEMENT: Are We There Yet? RBC Unifies Data; Using data to yield a single customer view has always been more talk than action for banks. RBC and Teradata say a new project, and architecture, are delivering that unification.(Shifting Gears)

Byline: John Adams

RBC's massive data management project is nothing if not ambitious, a multi-year effort that's reimagining the accrual and deployment of numerical and demographic intelligence across the entire business.

If the initiative realizes its sweeping potential, it will have found retail banking's ark of the covenant - the historically hard-to-attain unified customer view. "As it's evolved, the data warehouse has gone from reporting what happened to saying what will happen to making it happen," says John Burke, a vp at Teradata in Miamisburg, OH, which deployed the data warehouse at the Royal Bank of Canada (RBC).

Making it happen at ...

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