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Article: Hispanic women are big spenders.
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- June 1, 2009
CopyrightCOPYRIGHT 2009 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hispanic women are 16% more likely than non-Hispanic women to say that familiar labels are important to them when making purchase decisions, according to BIGresearch and Televisa. They're also 33% less likely than non-Hispanic women to say that value and comfort are more important than fashion.
During the first quarter of 2009, Hispanic women are 169% more likely than non-Hispanic women to plan to increase the amount they spend on men's dress clothing, 132% more likely to increase spending on health and beauty, 110% more likely to increase spending on women's dress clothing, 91% more likely to increase spending on women's casual clothing, and 73% more likely to ...