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Article: Natural Stone Council initiates milestone check-off program: a groundbreaking effort is being made by the Natural Stone Council to develop and finance the Natural Stone Research and Promotion Board, which will generically advocate natural stone products.
- Article from:
- Stone World
- Article date:
- December 1, 2008
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What is the reason to start this check-off program?
Many members of the natural stone industry continue to see manufactured stone gaining positions in the marketplace. On their member's behalf, to strengthen their position in the market and to have a sustainable marketing effort that is equitable among industry members, the Natural Stone Council (NSC) is on a quest to develop and finance the Natural Stone Research and Promotion Board, an effective coordinated program of research, promotion, industry information and consumer information regarding natural stone; strengthen the position of the natural stone industry in the U.S. markets; and maintain, develop and ...