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Article: Multimedia magazine: 2-Way Media's interactive publication, Launch, was one of the only products in its genre to survive - and now it's headed for the Internet.(Small Business)
- Article from:
- Los Angeles Business Journal
- Article date:
- December 22, 1997
- Author:
CopyrightCOPYRIGHT 1997 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When David Goldberg and Robert Roback were schoolmates in Minneapolis, neither had any intention of working together in the interactive music business.
Goldberg landed a job as a management consultant in Boston while Roback became a Chicago lawyer.
It was only after Goldberg - who by then had moved to L.A. and was working as a marketing strategist for Capitol Records - saw a niche for a computer-based music magazine that he called up his old buddy Roback and proposed they go into business.
With some backing from friends and family - what Goldberg calls "the MCI method" of starting a business - they set up shop in a small Santa Monica office three years ...