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Article: Merkle Unveils Integrated Customer Marketing White Paper.
- Article from:
- Business Wire
- Article date:
- June 22, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COLUMBIA, Md. -- Merkle (www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, announced the availability of its newest white paper in its ongoing Thought Leadership Series. Entitled "Integrated Customer Marketing[TM]," the paper introduces the new optimization framework designed to help organizations navigate the rapidly changing marketing landscape. ICM also enables marketers to reengineer their customer marketing strategy and business processes to actively manage customer and prospect interactions across sales, marketing and services throughout the customer lifecycle.
Starting today, marketers can download the white ...